Job Description

Job Description: Associate Social & Channel Specialist

The Associate Social & Channel Specialist is a rising creative and strategic thinker who will support the creation and execution of our social media and channel (website, email, SMS) marketing programs. The ideal candidate will have a deep understanding of the social media landscape, a passion for community building and creative testing, and proven experience in managing digital channels to support strategic priorities.

Logistics:

• Contract 6-12 months
• Needs to come into Massachusetts office 1-2 times a month

Key Responsibilities

• Social Media
• Develop and execute the social media strategy with a focus. In partnership with our Social Media Manager and Brand Director, execute the social media strategy with a focus on Instagram, YouTube and LinkedIn driving community growth, engagement and positive brand sentiment.
• Manage the day-to-day of social media accounts, including content scheduling, monitoring, and responding to conversations/inbound messages through our social media management tool, Sprout. This includes monitoring periodically during nights/weekends for any urgent member needs.
• Stay ahead of social media trends, best practices, and new features to continually innovate our approach and contribute to monthly brainstorms.
• Produce light content, including on-site Instagram Live content capture and creating simple graphics like cover frames for our social channels
• Channel (Email, SMS, Web)
• Oversee the creation and maintenance of the channel calendar ensuring the latest campaign activities and results are reflected and shared with relevant internal stakeholders
• Partner with channel leads to manage project plans, including the development of timelines, execution of tactics, and ongoing optimization.
• Stay current with the changing digital landscape and industry competitors, continually monitoring and reporting findings back to channel marketing leads and assist with documentation of best practices across channels
• Perform regular site audits to identify & fix issues with site search, product content, promotions and more to ensure an excellent user experience
• Continually surface and test new ideas for channel communications, including SMS and email marketing, to keep our strategies ahead of the curve.
• Analytics & Reporting:
• Build reports and dashboards to monitor campaign success and channel performance.
• Leverage data, social listening, and competitive analysis to provide actionable insights and inform future content and campaign opportunities.

Qualifications

• Bachelor’s degree with a minimum of 3-5 years of experience in digital marketing, social media marketing, or communications.
• Boston/Massachusetts-based required with willingness to participate in occasional on-site production and strategy meetings.

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