Job Description
Digital Copywriting Specialist $75,000 - $85,000 | Full-Time | Remote (U.S.)** eBacon is a Phoenix-based fintech company building software for the construction industry. We handle certified payroll, fringe benefit management, workers’ comp, and HR compliance for contractors navigating the complexity of prevailing wage law. Our platform is built in-house, our team is small and talented, and the work actually matters.
We’re looking for a Digital Copywriting Specialist who can translate complex financial and compliance concepts into clear, compelling content across every channel we touch. You write with purpose, edit ruthlessly, and use data to close the loop on what’s working.
What You’ll Be Doing
- Write short- and long-form B2B marketing copy across email campaigns, landing pages, social media, blog articles, video scripts, digital ads, sales collateral, and executive communications.
- Translate product features and customer proof points into narratives, headlines, and CTAs that resonate with construction industry buyers and support pipeline goals.
- Interview subject matter experts and customers to develop authoritative content; build fluency in our product positioning and competitive landscape.
- Own email marketing campaigns in HubSpot end-to-end: strategy, copy, deployment, A/B testing, performance reporting, and optimization.
- Apply SEO, GEO, and AEO best practices to content strategy; conduct keyword research and optimize copy to grow organic visibility.
- Partner with the Copy Lead on campaign messaging from brief to launch; build multi-asset content packs that maintain a consistent brand voice across channels.
- Establish and maintain style guides, templates, and tone governance so brand standards scale as the team grows.
- Track and report on copy performance metrics; iterate based on what the data shows, not just instinct.
- Coach teammates on voice, structure, and headline craft to raise the baseline quality of content across the organization.
What We’re Looking For
- 5+ years of professional copywriting or content marketing experience, with a portfolio demonstrating range across formats: short-form social, long-form thought leadership, technical product copy, and executive communications.
- B2B SaaS or fintech background strongly preferred; experience writing for technical or compliance-driven audiences is a plus.
- Hands-on experience with HubSpot or a comparable marketing automation platform.
- Working knowledge of SEO fundamentals; familiarity with GEO (generative engine optimization) and AEO (answer engine optimization) is a differentiator.
- Strong analytical skills: comfortable pulling campaign metrics, running A/B tests, and turning performance data into actionable next steps.
- Exceptional self-editor who delivers polished, publication-ready work on deadline.
About eBacon
eBacon has been building payroll and benefits software for the construction industry since 2003. We’re headquartered in Phoenix, Arizona, with a fully in-house development team and a track record of customer service awards and recognition as one of Arizona’s top workplaces.
We offer competitive pay, generous PTO, health care, 401(k) matching, and a team culture that takes the work seriously without taking itself too seriously.
Employment Eligibility
All applicants must be legally authorized to work in the United States. Employment is contingent upon verification of identity and work authorization in compliance with the Immigration Reform and Control Act of 1986. Employer-sponsored work authorization is not available for this role.
Job Tags
Full time, For contractors, Remote work