Job Description

• Campaign Planning: Collaborate with cross-functional partners to achieve campaign delivery. Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
• Campaign Management: Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS). Facilitate communication between brand teams, technical/content delivery teams and agency teams. Ensure on-time and flawless deployment of campaigns.
• Cross-Functional Collaboration: Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution and to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.
• Performance Analysis: Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions. Partner with analytics on measurement; cycle insights back to future marketing campaigns to help achieve desired outcomes.
• Personalization: Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
• Innovation: Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
• Efficiency and Quality: Support the use of standard service delivery tools, platforms and processes with cross-functional partners. Seek out opportunities for continuous improvement, in pursuit of optimizing the campaign management and delivery process. Identify and escalate needs and opportunities for process enhancement and operational support. Identify and remediate quality issues in a timely manner.

Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:

• Bachelor's Degree in Marketing, Business, or related field.
• 8+ years of experience in channel marketing, marketing operations, project management or similar functions.
• Experience in documenting business and technical requirements and managing and executing omnichannel marketing campaigns.
• Experience in marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
• Experience in martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.

Preferred Qualifications: If you have the following characteristics, it would be a plus:

• Experience in developing collaborative and productive relationships with key stakeholders in a matrixed setting.
• Experience with Agentic Platforms.
• Agile experience preferred but not required
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Excellent communication, presentation, and interpersonal skills.

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