Job Description

We’re looking for a hands‑on Paid Media Specialist who is fluent in Google’s advertising ecosystem and comfortable managing campaigns directly “in-platform.” This role will own day‑to‑day execution across Google Ads, measurement/tagging, and performance optimization—ensuring all campaigns are accurately tracked, efficiently scaled, and aligned to business objectives.

Responsibilities

• Build, launch, and optimize paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max, Discovery).
• Execute all work hands-on-keyboard directly within Google Ads and related platforms.
• Own setup and implementation in Google Tag Manager (GTM) , including event tracking, conversion tagging, and troubleshooting.
• Maintain and optimize campaign structure, bidding strategies, and audience targeting.
• Monitor performance daily and identify opportunities to improve ROAS, CTR, CPA, and overall channel efficiency.
• Partner with analytics to ensure proper measurement, attribution, and data cleanliness.
• Develop weekly performance reports and communicate insights, recommendations, and next steps.
• Stay current with Google platform updates, beta opportunities, and best practices.

Required Skills & Experience

• 3–5+ years of hands-on paid media execution within Google Ads .
• Strong experience with Google Tag Manager , including custom event and conversion setups.
• Proficiency in Google Analytics 4 (GA4) and conversion tracking frameworks.
• Proven ability to manage budgets, pacing, and complex campaign structures.
• Strong analytical skills with ability to interpret data and translate into actionable insights.
• Experience with A/B testing and measurement strategy.
• Ability to work independently and manage multiple campaigns/projects simultaneously.

Nice-to-Have

• Experience with in‑app/engagement campaigns for mobile products.
• Knowledge of other paid channels (Meta, TikTok, LinkedIn, Programmatic).
• Familiarity with Looker Studio dashboards or BI tools.

*Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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